# Competing for the AI-Empowered Insurance Customer | BCG [Skip to Main](https://www.bcg.com/publications/2026/competing-for-the-ai-empowered-insurance-customer#Page-content)[](https://www.bcg.com/) Log in [Log error View Profile](https://www.bcg.com/userprofile)[Edit Profile](https://www.bcg.com/userprofile?mode=edit)[Manage Subscriptions](https://www.bcg.com/subscription)[My Saved Content](https://www.bcg.com/userprofile/savedarticles)[Logout](javascript:void(0)) * Our Services * [Industries](javascript:void(0)) [](javascript:void(0))Industries Learn how we draw on industry expertise to make companies more competitive. * [Aerospace and Defense](javascript:void(0))[](javascript:void(0))Aerospace and Defense [![Image 1: aerospace-and-defense](https://web-assets.bcg.com/dims4/default/9efdbb2/2147483647/strip/true/crop/6116x3440+622+0/resize/768x432!/brightness/-12x0/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2Fac%2F4c%2F635c656349f3a7338ef136920f43%2Faerospace-defense-hero.jpg)](https://www.bcg.com/industries/aerospace-defense/overview) [## Aerospace and Defense](https://www.bcg.com/industries/aerospace-defense/overview)Our aerospace and defense experts help industry players navigate their day-to-day operations and identify ways they can innovate for the future. [Visit Page](https://www.bcg.com/industries/aerospace-defense/overview) * [Automotive Industry](javascript:void(0))[](javascript:void(0))Automotive Industry [![Image 2](https://web-assets.bcg.com/dims4/default/d41893d/2147483647/strip/true/crop/1333x750+333+0/resize/768x432!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2Fbc%2Fdb%2Fc4dc8f114a09ae4c2cef3bab47b8%2Fautomotive-industry-hero.jpg)](https://www.bcg.com/industries/automotive/overview) [## Automotive Industry](https://www.bcg.com/industries/automotive/overview)Breakthroughs in automotive technologies and emerging business models are changing the world. We help the leading game changers stay ahead of the curve. [Visit Page](https://www.bcg.com/industries/automotive/overview) * [Consumer Products Industry](javascript:void(0)) [](javascript:void(0))Consumer Products Industry [![Image 3](https://web-assets.bcg.com/dims4/default/9bf3422/2147483647/strip/true/crop/1694x953+593+0/resize/768x432!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F73%2Fa6%2Fe8493b1d469eae5d7e6ce22297f4%2Fconsumer-producs-industry-hero-compressed.jpg)](https://www.bcg.com/industries/consumer-products-industry/overview) [## Consumer Products Industry](https://www.bcg.com/industries/consumer-products-industry/overview)Brands around the world must master digital to survive. We have the expertise and capabilities to power consumer-centric innovation grounded in data, analytics, and AI. [Visit Page](https://www.bcg.com/industries/consumer-products-industry/overview) * * * ### Within Consumer Products Industry * [Fast-Moving Consumer Goods](https://www.bcg.com/industries/consumer-products-industry/fast-moving-consumer-goods) * [Education](javascript:void(0)) [](javascript:void(0))Education [![Image 4: Female teacher in classroom](https://web-assets.bcg.com/dims4/default/2362469/2147483647/strip/true/crop/1333x750+415+0/resize/768x432!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F63%2F28%2F9b9c82e54531b56e89f063633a57%2Feduation-industry-hero.jpg)](https://www.bcg.com/industries/education/overview) [## Education](https://www.bcg.com/industries/education/overview)We partner with effective organizations and educators to improve student outcomes and learning models—from K-12 through higher education—locally, nationally, and globally. [Visit Page](https://www.bcg.com/industries/education/overview) * * * ### Within Education * [Higher Education](https://www.bcg.com/industries/education/higher-education) * [K-12 Education](https://www.bcg.com/industries/education/k-12-education) * [Energy](javascript:void(0)) [](javascript:void(0))Energy [![Image 5: Energy Hero](https://web-assets.bcg.com/dims4/default/daa2896/2147483647/strip/true/crop/1947x1095+0+0/resize/768x432!/brightness/-21x0/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2Ff5%2F89%2F78d5128544b6af6cc20aa174f3d0%2Fenergy-hero-2.jpg)](https://www.bcg.com/industries/energy/overview) [## Energy](https://www.bcg.com/industries/energy/overview)BCG’s energy consultants work with business leaders, governments, and ecosystems to create energy solutions for a net-zero pathway and beyond - that are practical, equitable, and just. [Visit Page](https://www.bcg.com/industries/energy/overview) * * * ### Within Energy * [Energy Transition](https://www.bcg.com/industries/energy/energy-transition) * [Power and Utilities](https://www.bcg.com/industries/energy/power-utilities) * [Renewables and Low-Carbon Solutions](https://www.bcg.com/industries/energy/renewables-low-carbon-solutions) * [Upstream Operations](https://www.bcg.com/industries/energy/upstream-operations) * [Financial Institutions](javascript:void(0)) [](javascript:void(0))Financial Institutions [![Image 6: Financial Institutions New Hero](https://web-assets.bcg.com/dims4/default/046b5cf/2147483647/strip/true/crop/839x472+196+0/resize/768x432!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2Fa7%2Ff8%2F0649784c4a3b9b357b80869afbb2%2Ffinancial-institutions-new-hero-nxpowerlite-copy.jpg)](https://www.bcg.com/industries/financial-institutions/overview) [## Financial Institutions](https://www.bcg.com/industries/financial-institutions/overview)BCG helps global and regional financial institutions build for the future using digital innovations and an ESG focus to drive fundamental change and deliver on evolving customer demands. [Visit Page](https://www.bcg.com/industries/financial-institutions/overview) * * * ### Within Financial Institutions * [Asset Management](https://www.bcg.com/industries/financial-institutions/asset-management) * [Banking](https://www.bcg.com/industries/financial-institutions/banking) * [Fintech](https://www.bcg.com/industries/financial-institutions/fintech) * [Payments and Transaction Banking](https://www.bcg.com/industries/financial-institutions/transaction-banking) * [Wealth Management](https://www.bcg.com/industries/financial-institutions/wealth-management) * [Health Care Industry](javascript:void(0)) [](javascript:void(0))Health Care Industry [![Image 7](https://web-assets.bcg.com/dims4/default/eb5e916/2147483647/strip/true/flipflop/horizontal/crop/1668x938+494+0/resize/768x432!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F57%2Ff6%2Fd709cc734b13bb2eb8bcd19105a6%2Fhealth-care-industry-hero.jpg)](https://www.bcg.com/industries/health-care/overview) [## Health Care Industry](https://www.bcg.com/industries/health-care/overview)We work with organizations around the globe to transform health care operating models enabling them to deliver medical breakthroughs, innovative cures, and transformative patient experiences. [Visit Page](https://www.bcg.com/industries/health-care/overview) * * * ### Within Health Care Industry * [Biopharma](https://www.bcg.com/industries/health-care/biopharma) * [Global Health](https://www.bcg.com/industries/health-care/global-health) * [Health Care Payers, Providers, Systems & Services](https://www.bcg.com/industries/health-care/payers-providers-systems-services) * [Medical Devices and Technology](https://www.bcg.com/industries/health-care/medical-devices-technology) * [Oncology Solutions](https://www.bcg.com/industries/health-care/oncology-solutions) * [Value-Based Health Care](https://www.bcg.com/industries/health-care/value-based-health-care) * [Industrial Goods](javascript:void(0)) [](javascript:void(0))Industrial Goods [![Image 8](https://web-assets.bcg.com/dims4/default/7b35a8a/2147483647/strip/true/crop/1819x1023+0+398/resize/768x432!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2F61%2Fbc%2Fbb850d6c4a64a8b9b1668da85609%2Findustrial-goods-square.jpg)](https://www.bcg.com/industries/industrial-goods/overview) [## Industrial Goods](https://www.bcg.com/industries/industrial-goods/overview)Our experts provide industrial goods clients with the skills they need to adapt to change and rethink their business models in their rapidly evolving industries. [Visit Page](https://www.bcg.com/industries/industrial-goods/overview) * * * ### Within Industrial Goods * [Agribusiness Industry](https://www.bcg.com/industries/industrial-goods/agribusiness-industry) * [Building Materials Industry](https://www.bcg.com/industries/industrial-goods/building-materials-industry) * [Chemical Industry](https://www.bcg.com/industries/industrial-goods/chemicals) * [Forest Products, Paper, and Packaging](https://www.bcg.com/industries/industrial-goods/forest-products-paper-packaging) * [Machinery and Industrial Automation](https://www.bcg.com/industries/industrial-goods/machinery-industrial-automation) * [Metals and Mining Industry](https://www.bcg.com/industries/industrial-goods/metals-mining) * [Insurance Industry](javascript:void(0)) [](javascript:void(0))Insurance Industry [![Image 9](https://web-assets.bcg.com/dims4/default/d588de5/2147483647/strip/true/crop/3464x1949+0+0/resize/768x432!/format/webp/quality/90/?url=http%3A%2F%